Following on from my earlier post about the Yahoo/Tumblr deal, an interesting take on whether Yahoo will live up to the promise not ‘screwing up’ the popular blogging platform. (Via GigaOM)
Originally posted on Gigaom:
As the dust begins to settle from one of the most significant acquisitions in web-land since the Facebook/Instagram deal (s fb), the warm glow of euphoria created by Yahoo’s (s yhoo) $1.1-billion takeover of Tumblr has given way to the harsh reality of blending — or, more importantly, not blending — two vastly different companies and cultures. In a statement about the deal, Yahoo CEO Marissa Mayer promised not to “screw it up,” a comment undoubtedly aimed at the sensitive community of Tumblr fanatics. But is it even possible for Yahoo to keep this promise?
Even before the news was confirmed on Monday, critics with long memories were reminding anyone who would listen about Yahoo’s track record with acquisitions, which has some rather notorious bumps in it, including two major ones known as GeoCities and Flickr. Those two deals alone have made many question whether Yahoo will be able to do the right thing with Tumblr — and while it may be unfair to lay the blame for these at Marissa Mayer’s feet, there are plenty of reasons to be skeptical about the future of this latest acquisition.
How long will it take yahoo to ruin tumblr?—
Blake Hounshell (@blakehounshell) May 19, 2013