As the competition heats up in the smartphone and tablet markets respectively, marketers are seeking new opportunities for their marketing activities. The potential that lies within mobile marketing is definitely something to ponder, especially with regard to the increasing capabilities of such devices.
NFC Technology is becoming a standard feature within mobile devices, with some of the latest smartphones on the market having the technology. One area that is actively using the technology is payment transactions. Mobile apps such as Google Wallet are providing users a new method of making payments through contactless technology, reducing the need for carrying cards and cash. Marketers may be able to take advantage of such developments and use NFC for marketing activities that extend beyond payments.
Other competing payment solutions include Square, iZettle and the well-established PayPal providing other methods of mobile transactions with their add-on devices to make payments easier on the move with retailers, restaurants and coffee shops using these solutions, providing users with special offers, discounts and promotions. Small businesses may benefit from mobile payments if they can adopt the technology, providing their customers new methods of payments, generating loyalty through mobile marketing methods.