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Marketing Chux – Stories to ponder this week: 20th to 24th May 2013

Here are a selection of stories that made the headlines this week that got me thinking about the marketing perspective.

Monday

Yahoo acquires Tumblr for $1.1bn

Tuesday

Apple’s Tax issues

Microsoft finally reveals the XBox One console system

Wednesday

Twitter announce 2-step verification

Thursday

Adidas reviews Garcia deal after Tiger Wood’s controversy

Friday

Google considering purchase of crowd-sourced mapping tool Waze

Facebook’s Phone issues

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Yahoo swears it isn’t going to screw up Tumblr — but how realistic is that promise?

Following on from my earlier post about the Yahoo/Tumblr deal, an interesting take on whether Yahoo will live up to the promise not ‘screwing up’ the popular blogging platform. (Via GigaOM)

Gigaom

As the dust begins to settle from one of the most significant acquisitions in web-land since the Facebook/Instagram deal (s fb), the warm glow of euphoria created by Yahoo’s (s yhoo) $1.1-billion takeover of Tumblr has given way to the harsh reality of blending — or, more importantly, not blending — two vastly different companies and cultures. In a statement about the deal, Yahoo CEO Marissa Mayer promised not to “screw it up,” a comment undoubtedly aimed at the sensitive community of Tumblr fanatics. But is it even possible for Yahoo to keep this promise?

Even before the news was confirmed on Monday, critics with long memories were reminding anyone who would listen about Yahoo’s track record with acquisitions, which has some rather notorious bumps in it, including two major ones known as GeoCities and Flickr. Those two deals alone have made many question whether Yahoo will be able…

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An interesting post regarding the luxury consumer and their actions from marvinscorridor.com