Tag Archives: Internet

Yahtumb

Yahoo’s Tumblr Dryer – What Next?

Yahoo’s purchase of Tumblr for $1.1bn is another move by Marisa Mayer to bring the internet giant back to its former competitive edge in a modern way. Having purchased Summly, a news summarization app for $30m in March, these are exciting times for Yahoo. What ways can they maximise the potential benefits from these purchases?

Tumblr is a very popular blogging platform, with over 109 million active blogs and over 50 million blog posts (as seen today). Its popularity stems from the simplicity it offers users in creating and sharing content through Tumblr’s simple design and social networking capabilities. Such user figures provides Yahoo the opportunity to monetize the platform, however there has already been some backlash against this move, with some users migrating their blogs to rival platform WordPress. Mayer has promised not to “screw up” Tumblr, which is a stark reminder to Yahoo’s fateful journey with Geocities.

Additionally, Tumblr has a strong mobile presence which Yahoo is aiming to improve with notable updates to its Y! Mail and Flickr mobile apps. Flickr could be a key platform, especially with its photo capabilities which complements with the ease of sharing content via the blogging site.

Tumblr’s reach, coupled with Yahoo’s financial clout and relative internet business expertise could see this deal being very beneficial to both parties. What would be important for Yahoo is to ensure that the Tumblr experience is not compromised in preference for the pursuit of monetization.

What are your views on this deal? Please comment and tweet me @ChuxOnye

Advertisements

5 useful websites for marketers

The internet has evolved to the point where there is a wealth of information for professional and aspiring marketers. There is a vast array of web-based tools that marketers can use for collaboration, organising projects and generating ideas. Here is a selection of 5 useful websites that marketers can utilise and add to their ‘toolkit’.

1. Affilorama

Affiliorama webpage

Have you always wanted to unlock the earning potential of your website through affiliate marketing? Feeling stuck for ideas and insight? Affilorama is your go-to site for marketers in this field. This website has a goldmine of useful resources for marketers looking to improve their skills and knowledge in affiliate marketing. With plenty of videos on digital marketing topics, ranging from SEO and PPC to creating and promoting your website using social media tools.

Twitter:@Affilorama
Affilorama on Facebook

2. Google Docs

Google Docs web page

Need to create documents, presentations and forms using the internet? Google Docs is your one-stop office suite that meets your needs. The ability to create, collaborate and share projects amongst colleagues using these utilities are a powerful tool for any marketer. A very useful tool is the ability to create simple surveys using Google Docs, which creates a link for the survey and collates input data onto a spreadsheet. The data can be compiled into charts and graphs, which provides useful analysis and insights for marketers. Documents are stored in the cloud using Google Drive, and can be downloaded into the various Microsoft Office formats and as PDFs.

Twitter:@googledrive

3. Evernote

Evernote Page

The Evernote website

Ever stumbled across an interesting article on Mashable or Fast Company, or had a brainstorming session but wasn’t able to write your thoughts or ideas at that point? This is where Evernote comes in. This tool, which is also available in app form for computers, tablets and mobiles, enables you to create notes, lists, save photos and bookmark web pages for future inspiration, productivity and for projects. Notes can also be tagged, which is useful for grouping information together and search purposes. Evernote has a nice ecosystem of apps which work together, such as Evernote Hello, Skitch and Penultimate, enhancing the value to a marketer using Evernote.

Twitter:@evernote
Evernote on Facebook

4. Code Academy

Code Academy

Code Academy is a site that enables anyone to learn how to code from scratch, teaching users the fundamentals of programming languages such as JavaScript, HTML & CSS, Python, Ruby and JQuery. The simple, easy-to-follow and interactive user interface helps to dispel the complications of coding, making it a fun and enjoyable experience. Such skills are sought-after by marketing departments within businesses. For a marketer to possess an understanding of coding provides plenty of benefits, from link building on websites to understanding the inner workings of an app or game, Code Academy provides the essential tools for the modern marketer.

Twitter:@Codecademy
Code Academy on Facebook

5. Musicovery

Musicovery website homepage

Not quite your conventional marketing tool, but seeing as marketing is about perception and have the capability to be emotionally resonating, what better way to get in touch with those emotions with music? Musicovery allows you to pick music according to your ‘mood’, which then creates a playlist according to your selection on the ‘mood pad’. A rather nice way to unwind after a long day in the office, or to add the spark to your weekend with an energetic selection to get you in the mood. Musicovery is also available as a mobile app for iOS and Android, which is in beta mode, but be sure that this will get better with each iteration.

Musicovery on Facebook

Well, there’s my list of useful websites for marketers. Do you have any website suggestions for marketers? I would love to know through your comments and questions below or via twitter @ChuxOnye.