Tag Archives: Social Media

Top 25 Most Engaged Brands on Twitter via Nestivity

Twitter has become a key platform for brands to connect with and engage with their customers. Efforts to build a strong community can be a challenge, however these 25 brands seem to be doing something right.

Top 25 Most Engaged Brands on Twitter

Infographic courtesy of Nestivity.

So what are your thoughts on the list? Are these the top 25? Are they really effective?

Please leave your comments below or carry the discussion further with me on Twitter @ChuxOnye.

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Photo Wars: The bigger picture

Photo War Pictures

The Photo Wars.

The race to become (or develop) the most popular photo-sharing app has taken an interesting turn over the past week, with Google and Apple forming an unlikely alliance to bid for patents from the former photo giant Kodak. Google, having recently made the popular photo-editing app Snapseed available for its Android platform last week, after being a paid-for app on Apple’s iOS platform since 2011. Google’s purchase of Nik Software (the company behind Snapseed) in September may have been an early indication of their intentions to integrate the software on their platforms such as Google+ and Picasa.

Another point of interest was the sudden emergence of a battle between the Facebook-owned Instagram and Twitter photo-sharing platforms, with Twitter making the move of removing visibility of photos taken on Instagram off its timeline for users. Twitter’s earlier actions of removing integration with the app stem from July this year where they revoked access from Instagram users wanting to add their Twitter contacts on the platform. It could be suggested that the purchase of Instagram by Facebook for $1bn earlier in April may be a factor in the tactics used by Twitter, who want to retain control of their platform by either revoking or limiting access to their API from third party developers. Furthermore, the addition of filters for pictures posted directly through Twitter is an indication of the importance of pictures by competing directly with Instagram.

What does this mean for marketers?

In this current era of social media and technology, storytelling has become a key element for marketers wanting to reach out and connect with customers, building relationships and loyalty through the products and services they provide for them. The visual element of storytelling, promotion and advertising has become more viral with advances in mobile technology and the ease of sharing content over a variety of platforms. The current battlefield between Twitter/Instagram/Facebook and Google, Apple and Microsoft is a prime example of the fragmentation experienced by both marketers and customers to participate and connect with each other for the best social experience.

Instagram and Twitter are social communities in their own right, with Instagram far more picture-oriented by its nature in comparison to Twitter, which also enables users to share their 140 character musings and article links from across the web. Both platforms are useful for marketers in monitoring and understanding user activity, especially in terms of how they communicate with other users and the type of photos they share that provide an insight into their personal lives. Instagram does have the considerable network strength of Facebook behind them (1 billion+ users and counting), who are taking steps to improve their mobile offerings to increase advertising revenues, making it an attractive platform for marketers working in the B2C business sphere.

Twitter is a fast-growing network, with 500m+ users on the site and closely follows Facebook as a favoured marketing tool for companies, and seems to be more friendly as a B2B platform. Additionally, with mobile and tablets becoming a popular choice for users to access content, marketers need to take advantage of the opportunities that are present from using these photo-sharing platforms as a means of delivering unique content, telling stories and case studies that interest customers and businesses alike.

The Photo Wars have just begun.

18/12/12 UPDATE: Instagram are seeking the rights to sell users’ photos to advertisers without notifying them. This is an interesting development in the changing landscape for photo-sharing, I wonder how Twitter may respond in the coming weeks and months with regards to it’s users data and content?

What are your views on the current Photo Wars? Please comment and share your thoughts with me on twitter @ChuxOnye

CTM Questions to ponder for marketers #1

Being a potential marketeer, it’s important for me to continually ask questions about the world of business from a marketers’ perspective. This is something which can be challenging, but exciting, stimulating and motivating an organisation to move their brand vision into new territories or be disruptive. Who would have thought that well-known names such as Kodak or Blockbuster would fall by the wayside to new and existing entrants such as Netflix, Apple, Sony and Fuji? Anyhow, here are my questions to ponder:

1. Will Facebook be able to generate sustainable revenues from mobile?

Since Facebook has gone public this year, there has been some questions regarding their mobile strategy. Monetizing mobile for the social media giant is a challenge, especially for their advertising model and keeping the fine balance between enabling users to have a great user experience and ensuring their privacy on the platform. Other challenges come from their rivals, such as Google and Twitter who also have some traction on mobile platforms. I’m interested to see whether Facebook can find the solution for mobile, which I believe such a fragmented and personal platform in terms of the data stored on devices and the different versions and types of operating systems on mobile (Apple’s iOS, Google’s Android, BlackBerry OS, Windows Mobile OS).

2. Does big data for governments and NGOs lie in the hands of brands?

After Felix Baumgartner freejumped his way into the Guinness record books about two weeks ago, I had an interesting discussion with a friend about the event and how what can be learnt from a marketing perspective. A great piece about the Red Bull Stratos project from Nicola Kemp highlights some valuable lessons that marketers can learn from the event, but looking beyond that, my friend and I looked at an area which is also playing a significant role within modern marketing – data. With Virgin exploring the possibility of space travel being as commonplace as regular flights on earth, the amounts of data that can be generated from such ventures may prove valuable for governments looking to extract and interpret data that may prove useful for years to come. Red Bull’s Stratos Project demonstrated how to push the limits of the human body and raised questions about the possibility of pressure suits at high altitudes and single capsule space travel. Who knows?

Well, these are my CTM questions to ponder for this series. If you have any suggestions or ideas, please comment below and contribute to the discussion.

Also direct questions to me on Twitter @ChuxOnye.