Tag Archives: technology

Google Glass

The Wonderful World Of Wearable Tech

The way that technology is now a part of our daily lives is extraordinary. Who would have thought that you could have a map, a GPS tracker, pedometer and a telephone in the palm of my hand today?

The race for manufacturers to create devices that we can wear is becoming more prominent in our daily lives. When Nike teamed up with Apple 7 years ago with the Nike+ system to keep track of runs, it helped the sportswear giant develop a greater connection with their customers (pun intended) by creating products that utilised this system. It also helped Apple to tap into Nike’s market though their synergistic ties, developing apps and hardware that enabled owners to track their runs, map routes and sync their music with their workouts.

Nike further extended their adventures in technology by releasing the FuelBand and setting up the Accelerator program in 2012, aimed at leveraging their technology through their API and SDK for Nike+.

The widely reported, Kickstarter-backed Pebble watch project is another wearable device that enables you to operate certain functions of your smartphone without reaching into your pocket. The device also enables developers to create applications for the watch, ranging from fitness to…

Google are planning to gain a foothold through the creation of Google Glass, an augmented reality device worn as a pair of glasses that displays information to the user in a similar format to a smartphone, operating via voice-activated commands.

Such a device offers many application and product collaboration opportunities for Google. By marrying technology and fashion through Glass, manufacturers can create products with aesthetic appeal that target a new customer demographic, or adapt their current range of products to accommodate Glass, thus extending the lifecycle of eyewear products in developed markets.

Privacy issues?

Despite the potential possibilities that Google Glass presents, there may be some drawbacks regarding Glass’ functionality, most notably the privacy issue. The trade-off with ‘free’ internet services such as Google, Twitter and Facebook is that your input (personal data) becomes a commodity that such services use to generate advertising revenue through the creation of targeted, personalised ads.

Furthermore, being tracked using such products like Glass does raise personal security concerns about who has access to the data and how it is protected. A Fast Company article outlines a list of places that are likely to be resistant to the use of Glass in certain public and private places.

What does it mean for marketers?

Marketers need to consider whether wearable tech is relevant to their company activities. Architecture and design companies, outdoor adventure or athletics companies may find wearable tech products useful to their business, for instance, especially in terms of the different functions and options that such technology provides. Another consideration is whether wearable tech complements their target market. Such products could be seen by a company’s target demographic as pointless or a privacy infringement. Conversely, they could embrace the technology and see it as way of simplifying daily activities, perhaps even provide opportunities to discover new things they would not have thought about.

Either way, wearable technology is not going away any time soon, and I believe that if Google can strike the balance between protecting customer privacy and providing a purposeful product with numerous applications, they could make the world a much smaller place.

What are your views on wearable tech? Please comment below or tweet me @ChuxOnye

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5 useful websites for marketers

The internet has evolved to the point where there is a wealth of information for professional and aspiring marketers. There is a vast array of web-based tools that marketers can use for collaboration, organising projects and generating ideas. Here is a selection of 5 useful websites that marketers can utilise and add to their ‘toolkit’.

1. Affilorama

Affiliorama webpage

Have you always wanted to unlock the earning potential of your website through affiliate marketing? Feeling stuck for ideas and insight? Affilorama is your go-to site for marketers in this field. This website has a goldmine of useful resources for marketers looking to improve their skills and knowledge in affiliate marketing. With plenty of videos on digital marketing topics, ranging from SEO and PPC to creating and promoting your website using social media tools.

Twitter:@Affilorama
Affilorama on Facebook

2. Google Docs

Google Docs web page

Need to create documents, presentations and forms using the internet? Google Docs is your one-stop office suite that meets your needs. The ability to create, collaborate and share projects amongst colleagues using these utilities are a powerful tool for any marketer. A very useful tool is the ability to create simple surveys using Google Docs, which creates a link for the survey and collates input data onto a spreadsheet. The data can be compiled into charts and graphs, which provides useful analysis and insights for marketers. Documents are stored in the cloud using Google Drive, and can be downloaded into the various Microsoft Office formats and as PDFs.

Twitter:@googledrive

3. Evernote

Evernote Page

The Evernote website

Ever stumbled across an interesting article on Mashable or Fast Company, or had a brainstorming session but wasn’t able to write your thoughts or ideas at that point? This is where Evernote comes in. This tool, which is also available in app form for computers, tablets and mobiles, enables you to create notes, lists, save photos and bookmark web pages for future inspiration, productivity and for projects. Notes can also be tagged, which is useful for grouping information together and search purposes. Evernote has a nice ecosystem of apps which work together, such as Evernote Hello, Skitch and Penultimate, enhancing the value to a marketer using Evernote.

Twitter:@evernote
Evernote on Facebook

4. Code Academy

Code Academy

Code Academy is a site that enables anyone to learn how to code from scratch, teaching users the fundamentals of programming languages such as JavaScript, HTML & CSS, Python, Ruby and JQuery. The simple, easy-to-follow and interactive user interface helps to dispel the complications of coding, making it a fun and enjoyable experience. Such skills are sought-after by marketing departments within businesses. For a marketer to possess an understanding of coding provides plenty of benefits, from link building on websites to understanding the inner workings of an app or game, Code Academy provides the essential tools for the modern marketer.

Twitter:@Codecademy
Code Academy on Facebook

5. Musicovery

Musicovery website homepage

Not quite your conventional marketing tool, but seeing as marketing is about perception and have the capability to be emotionally resonating, what better way to get in touch with those emotions with music? Musicovery allows you to pick music according to your ‘mood’, which then creates a playlist according to your selection on the ‘mood pad’. A rather nice way to unwind after a long day in the office, or to add the spark to your weekend with an energetic selection to get you in the mood. Musicovery is also available as a mobile app for iOS and Android, which is in beta mode, but be sure that this will get better with each iteration.

Musicovery on Facebook

Well, there’s my list of useful websites for marketers. Do you have any website suggestions for marketers? I would love to know through your comments and questions below or via twitter @ChuxOnye.

CTM Questions to ponder for marketers #1

Being a potential marketeer, it’s important for me to continually ask questions about the world of business from a marketers’ perspective. This is something which can be challenging, but exciting, stimulating and motivating an organisation to move their brand vision into new territories or be disruptive. Who would have thought that well-known names such as Kodak or Blockbuster would fall by the wayside to new and existing entrants such as Netflix, Apple, Sony and Fuji? Anyhow, here are my questions to ponder:

1. Will Facebook be able to generate sustainable revenues from mobile?

Since Facebook has gone public this year, there has been some questions regarding their mobile strategy. Monetizing mobile for the social media giant is a challenge, especially for their advertising model and keeping the fine balance between enabling users to have a great user experience and ensuring their privacy on the platform. Other challenges come from their rivals, such as Google and Twitter who also have some traction on mobile platforms. I’m interested to see whether Facebook can find the solution for mobile, which I believe such a fragmented and personal platform in terms of the data stored on devices and the different versions and types of operating systems on mobile (Apple’s iOS, Google’s Android, BlackBerry OS, Windows Mobile OS).

2. Does big data for governments and NGOs lie in the hands of brands?

After Felix Baumgartner freejumped his way into the Guinness record books about two weeks ago, I had an interesting discussion with a friend about the event and how what can be learnt from a marketing perspective. A great piece about the Red Bull Stratos project from Nicola Kemp highlights some valuable lessons that marketers can learn from the event, but looking beyond that, my friend and I looked at an area which is also playing a significant role within modern marketing – data. With Virgin exploring the possibility of space travel being as commonplace as regular flights on earth, the amounts of data that can be generated from such ventures may prove valuable for governments looking to extract and interpret data that may prove useful for years to come. Red Bull’s Stratos Project demonstrated how to push the limits of the human body and raised questions about the possibility of pressure suits at high altitudes and single capsule space travel. Who knows?

Well, these are my CTM questions to ponder for this series. If you have any suggestions or ideas, please comment below and contribute to the discussion.

Also direct questions to me on Twitter @ChuxOnye.